Qiu Bo (Bruce Qiu), majored in Film & TV Art, is an up-and coming film & advertising director with full of enthusiasm about video creation. Qiu Bo began to make short films during school days. As the DOP of “A Story about Montage”, he won the Jury Prize at Austria Film Festival, “KS” won the price of Taipei International Film Festival in the Student Unit. In 2004, Bruce started his career as a director in the independent short film industry, “Goodbye, Telephone” was invited to New York Independent Film Festival and “Trap” entered the third Greater China short film unit in the Hong Kong International Film Festival as well.
Qiu Bo has been working in the TVC production since 2005, he works as different roles such as producer, executive producer, assistant director and director with many TV Commercial production houses. Qiu Bo has shot more than 300 films, including different types of TV Commercial, digital videos and microfilms. He has accumulated a wealth of experience and international vision. Qiu Bo has served for brands like Mercedes Benz, Toyota, Lincoln, Sony, Tencent, Alibaba, Huawei, Pepsi, P&G, Bayer, Philips, Unilever, Ford Volkswagen China, GM China, Pizza Hut, KFC, and so on. The public service ad “Green Pedestrian Crossing” won CLIO Awards Silver and Cannes Lions International Advertising Festival /Design Lions /Gold, directed by Qiu Bo in 2010. It’s also the second Cannes Gold Lion won by a director from Mainland China. In 2016, The public service ad “Signemoji” won British D&AD Golden Award and Asia Adfest Golden Award.
Qiu Bo is not only breaking through himself in TVC but also opening up his career in short films and viral videos in a relatively earlier year. He made his own place by strongly innovative passion and the novel ideas. Qiu Bo establishes a unique style in his individual films by observing details of his own life and having a profound thinking. Qiu Bo is particularly good at story telling, he is always committed to combining beautiful scenes with deep connotation, which makes him one of a few good story-telling directors in the advertising industry.
