James is a natural storyteller with a keen sense of fashion, sharp commercial instincts, and a deft comic touch. His signature blend of live-action, stylized comedy, and visually compelling narratives constantly fuels his drive to explore new and innovative possibilities.

James has a proven talent for crafting concepts and squeezing out top-notch performances every time. His work has taken him from Melbourne to Vietnam and everywhere in between, his diverse client base includes OMO, Panandol, Knorr, Unilever, Coca Cola, Kotex, KFC, CLEO, LG, and Sunsilk just to mention a few.

Currently based in Bangkok, James is still chasing the next big idea—one quirky, brilliant shot at a time.