Advertising film director, based in Shanghai.
He joined the advertising production industry in 2007, starting as an editor and art director. He is good at narrative, art, and rhythm. He is good at grasping the rhythm of the film, mobilizing the emotions of the actors, and using light and shadow to help outline the film. His works involve movies, TVC TV commercials, online micro films, viral videos and other fields, mostly humorous, story telling, animal-themed and 15 second commercials.
He graduated from Shanghai Academy of Arts and Crafts, and served brand/client: SAIC Volkswagen, Shanghai GM, FAW Audi, NIO, Tmall, JD.com, Coca-Cola, Nestle Coffee, Pulse, 7UP, Master Kong, Yida, Snickers, Jim Beam, Huawei, P&G, Diao Pai, NIVEA, SONY, Bayer, HONEYWELL, INTEL, Chery Automobile, Roewe Automobile, Fotile, Supor, etc.
Shot with celebrity: Guo Qilin, Fan Chengcheng, Bai Jingting, Xu Guanghan, Chen Linong, Yang Zi, Yang Yang, Meng Meiqi, Li Yifeng, Tao Xinran, Zhang Zidong, Li Meng.
