Jin Xiao Qi is an Commercial Director who brings a keen, microscopic-like perspective to her work, often exploring the emotional connections between people and presenting the psychological state of characters vividly to her audience. Under her creative direction, she can create poetic, elegant visuals that turn everyday moments into something extraordinary, all while capturing genuine, heartfelt emotions.
Xiao Qi has collaborated with some of the major brands – Nike, Cadillac, Vivo, Oppo, Tmall, Starbucks, and Procter & Gamble —and adept in directing both celebrities and everyday actors to craft stories that hit home. Whether it’s a quiet moment or a high-energy scene, her storytelling always feels real, relatable, and unforgettable.
