Huang Xing Yu began his career around the advertising industry with renowned 4A agencies such as Ogilvy, JWT, and Euro RSCG. Throughout his decade long journey, he has developed a deep understanding of the advertising landscape with exceptional visual storytelling abilities. As a creative director with background in art direction and copywriting, his strengths are in expressing aesthetic style and evoking human emotions, often infusing humour to deliver campaigns that connect with his audience.